Question 1

What is Brevo CRM used for?

Accepted Answer

Brevo CRM is used for tracking contacts, managing sales pipelines, and keeping all customer communication in one place. Small businesses use it to organize leads, follow up with prospects, and close deals without juggling multiple tools. You can store contact details, add notes after calls, assign tasks to team members, and see the full history of every interaction. Because Brevo includes email and SMS marketing, you also send campaigns directly from the same platform. It's built for people who want simple sales tracking connected to their marketing.

Question 2

Is Brevo CRM free?

Accepted Answer

Yes, Brevo CRM is completely free on all plans, including the free tier. You don't pay anything to access contact management, sales pipelines, deal tracking, and segmentation. The free plan also includes 300 emails per day and one user seat. Paid plans unlock more email volume, AI features like lead scoring, and multi-user access. But the core CRM stays free regardless of which plan you choose. This makes Brevo one of the most affordable options for small businesses who need sales tracking without a monthly subscription.

Question 3

Does Brevo CRM include email tracking?

Accepted Answer

Yes, Brevo CRM includes email tracking that shows when contacts open your emails and click links. Every email you send through Brevo gets tracked automatically. Open rates and click data appear in the contact's profile timeline. You can also see which links they clicked and when. This helps you understand who's engaged and who needs a different approach. For sales teams, knowing that a prospect opened your proposal email three times today is valuable information. You know they're interested. Time to follow up.

Question 4

Can Brevo CRM replace HubSpot?

Accepted Answer

Brevo CRM can replace HubSpot for small businesses who need basic sales tracking and email marketing without paying for expensive add-ons. If you're using HubSpot's free CRM and considering their paid marketing tools, Brevo offers similar functionality at a fraction of the cost. However, HubSpot has a larger ecosystem with more integrations and advanced features for growing companies. If you need complex reporting, advanced workflows, or enterprise-level support, HubSpot might still make sense. For most small businesses and startups, Brevo covers everything you actually need.

Question 5

Is Brevo CRM good for small businesses?

Accepted Answer

Yes, Brevo CRM is specifically designed for small businesses who want affordable, easy-to-use sales and marketing tools. The free plan gives you real functionality without credit card requirements. The interface is simple enough to learn in an afternoon. And because email, SMS, and WhatsApp connect directly to the CRM, you're not paying for three separate subscriptions. Small businesses with limited budgets and small teams get the most value here. You focus on selling and serving customers instead of fighting complicated software.

Question 6

Does Brevo CRM include automation?

Accepted Answer

Yes, Brevo CRM includes automation that triggers emails, tasks, and deal updates based on contact behavior or pipeline changes. You can set up workflows that run automatically when someone fills out a form, moves to a new deal stage, or clicks a link in your email. Common automations include welcome sequences, follow-up reminders, lead assignment rules, and win/loss notifications. The 2025 update added Aura AI, which suggests automation improvements based on your data. Basic automation works on all plans. Advanced features like AI scoring require the Business plan at $65 per month.

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