Brevo Pricing: A Complete Breakdown of Plans and Costs

Let’s be honest. Figuring out how much software costs shouldn’t feel like solving a puzzle. But with most email marketing tools, that’s exactly what it feels like. Hidden fees here. Contact limits there. And suddenly you’re paying way more than you expected.

Brevo keeps things simpler. The pricing is based on how many emails you send, not how many contacts you store. That’s a big deal if you’ve got a large list but don’t email everyone constantly. In this guide, I’ll break down every Brevo pricing plan so you know exactly what you’re paying for. No surprises.

Whether you’re just starting out or running a growing business, there’s a plan here that fits. Let’s walk through all of them.

How Brevo Pricing Works in 2026

Before we get into specific plans, let’s talk about how Brevo pricing actually works. Because it’s a bit different from what you might be used to.

Most email marketing tools charge based on contacts. The more people on your list, the more you pay. Sounds fair, right? But here’s the problem. If you have 10,000 contacts and only email half of them, you’re still paying for all 10,000. That adds up fast.

Brevo flips this around. You pay based on how many emails you send each month. Your contact list? Unlimited. Store as many contacts as you want without extra charges. The only thing that matters is your email volume.

This model works really well for certain businesses. Maybe you have a big list but only send a monthly newsletter. Or maybe you segment heavily and only email certain groups at a time. Either way, you’re not penalized for having more subscribers.

Now, let’s talk billing options. Brevo offers both monthly and annual plans. If you pay annually, you save about 10% compared to monthly billing. It’s not a huge discount, but it adds up over a year.

There’s also a pay-as-you-go option for add-ons. Need extra SMS credits or more emails beyond your plan limit? You can buy them separately without upgrading your whole plan.

One more thing worth mentioning. Brevo offers 14-day free trials on paid plans. And you don’t need a credit card to start. So you can test things out before committing any money.

That’s the basic structure. Unlimited contacts, email-based pricing, annual discounts, and flexible add-ons. Pretty straightforward once you see it laid out.

Brevo Free Plan: What You Get at No Cost

Yes, Brevo has a free plan. And it’s actually usable, not just a bait-and-switch to get you to upgrade immediately.

Here’s what you get with Brevo’s Free plan in 2026. You can send up to 300 emails per day. That resets every 24 hours, so you’re looking at roughly 9,000 emails per month if you max it out daily. For small lists, that’s plenty.

Contacts? Unlimited. Well, technically you can store up to 100,000 contacts on the free plan. That’s more than most free tools allow. So if you’re building a list but not ready to pay yet, this gives you room to grow.

The features included are solid for a free tier. You get the drag-and-drop email editor, pre-built templates, basic segmentation, and signup forms. There’s also live chat support and transactional email through SMTP with about 99% deliverability. Not bad for zero dollars.

But let’s talk about limits, because there are some.

The free plan doesn’t include marketing automation. So you can’t set up automated workflows like welcome sequences or abandoned cart emails. You also won’t get A/B testing or landing pages. And your emails will have Brevo branding at the bottom.

For some people, these limits are fine. If you’re just testing Brevo or running a personal project, the free plan does the job. Same goes for very small businesses that send occasional newsletters.

But if you want automation or need to remove the Brevo logo, you’ll need to move up to a paid plan. Which brings us to the next section.

Brevo Paid Plans: Starter, Business, and Professional

Once you outgrow the free plan, Brevo offers three main paid tiers. Each one adds more features and higher email limits. The right choice depends on what you actually need.

Here’s a quick breakdown of how they compare.

The Starter plan is the cheapest paid option. It gives you more emails and a few extra features like A/B testing. But it doesn’t include automation workflows.

The Business plan (also called Standard in some places) is where most growing businesses land. This is the first tier with full marketing automation. You also get landing pages, advanced reporting, and multi-user access.

The Professional plan is built for larger operations. Higher email volumes, multichannel campaigns including WhatsApp and push notifications, plus priority support.

There’s also an Enterprise plan for very high-volume senders, but that requires a custom quote. We’ll cover that later.

For now, let’s look at Starter and Business in detail. These are the two plans most people compare when deciding.

Brevo Starter Plan Pricing and Features

The Starter plan is designed for small businesses who need more than the free plan but aren’t ready for full automation yet. It’s affordable and straightforward.

Here’s the pricing table for 2026:

As you can see, prices scale based on email volume. The entry point at $9 per month for 5,000 emails is pretty competitive. And remember, contacts are still unlimited.

So what features do you get with Starter?

Everything from the free plan carries over. That includes the email editor, templates, segmentation, forms, and transactional emails. On top of that, you get:

• A/B testing for subject lines and content
• Advanced statistics for better reporting
• Email support from Brevo’s team
• No daily sending limit (monthly limit instead)

There’s also an optional add-on to remove Brevo branding from your emails. That costs around $10 per month extra.

Now, here’s what the Starter plan doesn’t include. No marketing automation. No landing page builder. No web tracking or send-time optimization.

If you just need to send regular campaigns and test different versions, Starter works fine. But if you want automated email sequences or workflows, you’ll need Business.

Who should pick Starter? Small businesses just getting into email marketing. People who send newsletters or promotional emails manually. Anyone who wants to upgrade from free without spending a lot.

Brevo Business Plan Pricing and Features

The Business plan is where Brevo gets serious. This is the first tier with full automation access, and it’s the most popular choice for growing businesses.

Here’s the 2026 pricing table:

Yes, it costs more than Starter. But the feature jump is significant.

With the Business plan, you get everything from Starter plus:

• Full marketing automation with the visual workflow builder
• Landing page builder (1 included)
• AI send-time optimization to boost open rates
• Heatmaps to see where people click
• Web tracking for behavior-based targeting
• Multi-user access for teams
• Multichannel add-ons for SMS and other channels

This is the plan most people need if they want to set up automated email sequences. Welcome emails, abandoned cart recovery, lead nurturing — all of that requires the Business plan or higher.

The pricing is still based on emails sent, so you can scale without worrying about contact limits. And if you pay annually, you save 10% across the board.

Who should pick Business? Growing businesses ready to automate their marketing. Ecommerce stores that need cart recovery workflows. Teams with multiple users who need shared access. Anyone serious about email marketing in 2026.

The jump from $9 to $65 might seem big. But when you factor in automation, landing pages, and AI features, the value is there. These tools save hours every week and boost results.

Brevo Professional and Enterprise Plans

If your business sends a lot of emails, the Starter and Business plans might not cut it. That’s where Professional and Enterprise come in. These tiers are built for high-volume senders who need more power, more channels, and better support.

Let’s start with the Professional plan.

This plan kicks in at 150,000 emails per month. The pricing starts around $449 to $499 per month. If you pay annually, it drops to about $404 per month. Still a significant investment, but you get a lot for it.

Here’s what Professional adds beyond the Business plan:

• WhatsApp campaigns built into your automation
• Push notifications to reach people outside email
• Popups for capturing leads on your site
• AI-powered segmentation for smarter targeting
• Lead scoring to prioritize your best contacts
• Up to 10 users on one account
• Phone support for faster help
• Deliverability support to improve inbox placement
• Advanced ecommerce features for online stores

This plan is designed for businesses running multichannel campaigns. You’re not just sending emails anymore. You’re combining email, SMS, WhatsApp, and push into one workflow. That’s a different level of marketing.

The phone support matters too. On lower plans, you’re limited to email support. With Professional, you can actually call someone when things go wrong.

Now, let’s talk about Enterprise.

This plan doesn’t have a fixed price. You’ll need to contact Brevo’s sales team for a custom quote. It’s designed for companies sending over 1 million emails per month. Big operations with complex needs.

What does Enterprise include?

• Dedicated IP address for better sender reputation
• SSO (Single Sign-On) for secure team access
• Custom integrations built for your tech stack
• Dedicated Customer Success Manager assigned to your account
• Multi-account management for agencies or large organizations
• Priority everything — support, onboarding, deliverability help

If you’re at the Enterprise level, you already know you need it. The conversation shifts from “how much does it cost” to “how do we customize this for our specific setup.”

For most readers here, Professional is the ceiling. Enterprise is for companies with in-house marketing teams and serious email volume.

Brevo Add-Ons and Extra Costs

Brevo’s plans cover the basics, but sometimes you need a little more. That’s where add-ons come in. These are optional extras you can purchase on top of your existing plan.

Let’s go through the main ones.

Dedicated IP Address

A dedicated IP gives you your own sender reputation. On shared IPs, your deliverability depends partly on what other senders are doing. With a dedicated IP, it’s all on you. That’s good if you follow best practices.

The cost ranges from $50 to $200 per month depending on your plan and volume. It’s worth considering if you send high volumes or really care about inbox placement.

SMS and WhatsApp Credits

Brevo uses a credit system for SMS and WhatsApp. You buy credits separately and use them as needed. The cost per message varies by country and channel.

Roughly, you’re looking at $0.001 to $0.006 per message. It’s pay-as-you-go, so you only spend what you use. This keeps things flexible if SMS or WhatsApp is just a small part of your strategy.

Extra Users

Lower plans limit how many team members can access your account. If you need more seats, you can add them for around $10 to $25 per month per user. Handy for growing teams who need shared access.

Extra Landing Pages

The Business plan includes one landing page. If you need more, you can purchase additional pages as an add-on. Pricing is similar to extra users — roughly $10 to $25 per month.

Remove Brevo Branding

On the Starter plan, your emails include a small Brevo logo at the bottom. If you want to remove it, there’s an add-on for $10 per month. It’s a small cost for a cleaner, more professional look.

Extra Emails Beyond Your Limit

What if you hit your monthly email cap? You don’t have to upgrade your whole plan. Brevo lets you buy extra emails at a low per-email rate. This is useful for one-off campaigns or seasonal spikes.

Pricing Calculator

Brevo has a pricing calculator on their website. You plug in your numbers, and it shows exactly what you’ll pay. If you’re unsure about add-on costs, that’s the best place to check.

The bottom line? Brevo’s base plans are transparent. Add-ons exist for specific needs, but they’re optional. You won’t get hit with surprise charges unless you actively choose extras.

FAQs About Brevo Pricing